Privacy Policy

Privacy Policy

Last Updated: 4th June 2025

1. Introduction

Welcome to Memory Album ("we", "our", or "us"). We are committed to protecting your personal information and your right to privacy. This Privacy Policy explains how we collect, use, and share your personal information when you use our website and services.

Memory Album is a platform that allows couples to create a personalized wedding page where guests can upload photos and videos, view a wedding timeline, and participate in interactive activities.

By using our website and services, you agree to the collection and use of information in accordance with this policy.

2. Information We Collect

2.1 Information You Provide to Us

We collect personal information that you voluntarily provide to us when you:

  • Register on the platform
  • Create a wedding page
  • Upload photos or videos
  • Complete forms on our website
  • Contact our support team

This information may include:

  • Names (individual or couple names)
  • Email address
  • Password
  • Wedding date
  • Wedding details
  • Photos and videos uploaded to the platform
  • Communication preferences

2.2 Information Collected Automatically

When you visit our website, we may automatically collect certain information about your device, including:

  • IP address
  • Browser type and version
  • Operating system
  • Time and date of your visit
  • Pages you view
  • Time spent on those pages
  • Links you click
  • Other statistics

We collect this information using cookies and similar technologies. For more information about our use of cookies, please see our Cookie Policy.

3. How We Use Your Information

We use the information we collect for various purposes, including to:

  • Provide, operate, and maintain our services
  • Create and manage your account
  • Process your registration and payments
  • Enable you to create and customize your wedding page
  • Allow photo and video sharing between couples and guests
  • Improve, personalize, and expand our services
  • Understand how users use our services
  • Develop new features, products, and services
  • Communicate with you about our services, updates, and other information
  • Provide customer support
  • Prevent fraudulent activities and ensure the security of our platform
  • Comply with legal obligations

4. Legal Basis for Processing (GDPR)

Under the UK General Data Protection Regulation (UK GDPR), we will process your personal information lawfully, fairly, and transparently. The legal bases we rely on for processing your information include:

  • Consent: You have given us consent to process your personal information for specific purposes, such as sending marketing communications.
  • Contract: Processing is necessary for the performance of a contract with you or to take steps at your request before entering into a contract.
  • Legitimate Interests: Processing is necessary for our legitimate interests or those of a third party, provided those interests are not overridden by your rights and freedoms.
  • Legal Obligation: Processing is necessary for compliance with a legal obligation to which we are subject.

5. Data Sharing and Disclosure

We may share your personal information in the following situations:

  • With Your Consent: We may share your information when you have given us explicit consent to do so.
  • Service Providers: We may share your information with third-party vendors, service providers, and other business partners who perform services on our behalf.
  • Business Transfers: We may share or transfer your information in connection with, or during negotiations of, any merger, sale of company assets, financing, or acquisition of all or a portion of our business to another company.
  • Legal Requirements: We may disclose your information where required to do so by law or in response to valid requests by public authorities.

6. Data Retention

We will retain your personal information only for as long as is necessary for the purposes set out in this Privacy Policy. We will retain and use your information to the extent necessary to comply with our legal obligations, resolve disputes, and enforce our policies.

User account data is retained while your account is active. If you delete your account, we will delete your personal information within 30 days, except for information that we are required to retain for legal purposes or have a legitimate interest in retaining.

7. Your Data Protection Rights

Under UK data protection law, you have the following rights:

  • Right to Access: You have the right to request copies of your personal information.
  • Right to Rectification: You have the right to request that we correct any information you believe is inaccurate or complete any information you believe is incomplete.
  • Right to Erasure: You have the right to request that we erase your personal data, under certain conditions.
  • Right to Restrict Processing: You have the right to request that we restrict the processing of your personal information, under certain conditions.
  • Right to Object to Processing: You have the right to object to our processing of your personal information, under certain conditions.
  • Right to Data Portability: You have the right to request that we transfer the data that we have collected to another organization, or directly to you, under certain conditions.

To exercise any of these rights, please contact us using the contact information provided below. We will respond to your request within 30 days.

8. Data Security

We have implemented appropriate technical and organizational measures to protect the security of your personal information. However, please be aware that no method of transmission over the internet or method of electronic storage is 100% secure. While we strive to use commercially acceptable means to protect your personal information, we cannot guarantee its absolute security.

9. Third-Party Services

Our website may contain links to third-party websites or services that are not owned or controlled by Memory Album. We have no control over, and assume no responsibility for, the content, privacy policies, or practices of any third-party websites or services. We advise you to read the privacy policies of any third-party websites that you visit.

10. Children's Privacy

Our services are not intended for children under the age of 16, and we do not knowingly collect personal information from children under 16. If we learn that we have collected personal information from a child under 16, we will take steps to delete that information as quickly as possible.

11. Changes to This Privacy Policy

We may update our Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the "Last Updated" date at the top of this Privacy Policy. You are advised to review this Privacy Policy periodically for any changes.

12. Contact Us

If you have any questions or concerns about this Privacy Policy or our data practices, please contact us at:

Email: support@memoryalbum.co.uk

Address: Memory Album, London, United Kingdom

13. Supervisory Authority

If you are a UK resident and you believe that we have not adequately resolved your data privacy concern, you have the right to complain to your local data protection supervisory authority, which in the UK is the Information Commissioner's Office (ICO):

https://ico.org.uk/